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Articles

Ocular's team is passionate about visual storytelling. Find latest stories, down-to-earth articles, and tutorials about the digital world in our blog.

Google's mobile friendly algorithm update

Google released a significant new mobile-friendly ranking algorithm. Websites not being mobile-friendly may be punished by this update.[more]

How to create great content

Content creation is no easy undertaking, it takes compelling and unique content to stand out in the crowd and engage your audience. To help cut through the noise we’ve put together a number of tips to help you create great...[more]

Social Media Use in New Zealand

With more than 83%, New Zealand has the highest Internet usage density in the whole of Oceania. Therefore it is not surprising that the concept of Social Media is top of agenda for many Kiwi businesses. [more]

What is a Content Management System?

A Content Management System (CMS) is software that makes it easy to manage online information[more]

Responsive Web Design

Responsive design makes your pages look good across a wide range of devices - ranging from desktop computers, laptops, tablets, to smartphones.[more]

The Benefits of Search Engine Optimisation

SEO is now a critical element of all internet marketing strategies and can carry multiple benefits if utilised correctly. Find out why SEO is important to your business.[more]

Net Promoter Score Explained

At Ocular, we're a big advocate of the Net Promoter Score (NPS). Get to know your customers by making use of this helpful tool.[more]

How to look good on video?

Tips for the Talent - A guide to appearing on screen. Make sure you look and sound good in your next video production with these handy hints.[more]