Take a quick look at Ocular's "How To-Guides" to get your next video production right, to build a thriving and profitable audience for your site, or just to become a bit smarter every day.
Keeping up to date
Some factors to consider to keep your website at the cutting edge through it's lifecycle
Video Footage Rights: What you need to know
Assuming that you have full rights to use footage you have paid to have shot, can lead to some surprises further down the road. Know your Footage Rights.
Changes to Google+ local listings – What you need to know!
Google’s new “Local Snak Pak” update has just been rolled out and is set to have significant impacts on your websites visibility in the search results.
How to create a good design portfolio?
Taking the first step on the career ladder for graduate designers can be tough. Therefore, create a killer design portfolio to be seen.
Digital Marketing is changing fast: Case Study
The world of Digital Marketing is a rapidly changing one. Ocular performed a case study on online marketing trends that will dominate the digital world.
Video production for beginners
Over the years, we've become experts in video productions. Our beginner's guide helps you to learn video production, digital video editing, camera reviews and managing your whole project.
The Importance of Social Media for Business
Social Media has grown from peer to peer communication to an essential part of life for human interactivity. The rapid growth of social media has also lent itself to changing the way businesses now communicate with their...
SEO for Beginners
SEO stands for Search Engine Optimisation. It includes a number of activities to affect a website's visibility in search engines' unpaid search results.
How to create great content
Content creation is no easy undertaking, it takes compelling and unique content to stand out in the crowd and engage your audience. To help cut through the noise we’ve put together a number of tips to help you create great...
What is a Content Management System?
A Content Management System (CMS) is software that makes it easy to manage online information
Responsive Web Design
Responsive design makes your pages look good across a wide range of devices - ranging from desktop computers, laptops, tablets, to smartphones.
The Benefits of Search Engine Optimisation
SEO is now a critical element of all internet marketing strategies and can carry multiple benefits if utilised correctly. Find out why SEO is important to your business.
Net Promoter Score Explained
At Ocular, we're a big advocate of the Net Promoter Score (NPS). Get to know your customers by making use of this helpful tool.
How to look good on video?
Tips for the Talent - A guide to appearing on screen. Make sure you look and sound good in your next video production with these handy hints.