Measurement

Numbers are great. In fact they're better than that, they rock!

Numbers can't, and shouldn't, be avoided. Or even worse, be hidden.
In most activity you can point to something that went "o.k.", but you're only fooling yourself if you don't write down your objectives first, and then report on ALL of them at the end. It's a process that was once standard, but is now often lost due to time pressures and a lack of understanding of the value it does provide.

It does take discipline, especially when you're juggling multiple priorities and are itching to start on the next thing. However, in the end you'll reap the rewards of a robust approach to measuring your activity and truly learning and enhancing your approach along the way. For a small percentage of your overall spend, you can bank valuable learnings and clues on areas for enhancements that will pay themselves back many times over.

Ocular is here to help with marketing measurement and reporting. Whether it's setting objectives, use of control groups, the testing of multi-tactic campaigns or the end to end process, we can help you. For a quick snapshot of some of the measurement solutions available to you, have a read below. For a quick discussion pick up the phone or drop us an email now.

Campaign review

For the majority of your marketing activity, you are largely repeating prior activity. However, it's a sad fact that most campaigns are undertaken with little or no reference to previous results.

When you're trying something new, it's important to understand exactly what worked, and what could have gone better. Don't let the failure to reach objectives see you shelve the idea, or give up on a tactic. Often it can be poor execution and/or contributing factors at play and robust measurement can play a key part in future success.

Website measurement

Knowledge is power, and these days there is no excuse for not using information to enhance your online approach - it's simple to put in place, and very accessible.

Ocular provide full service Google Analytics set-up and support. Google Analytics provides a user-friendly, intuitive interface that offers options including date range comparisons, sales funnels and full visitor tracking. The reports are easy to read, and are able to be downloaded and / or set to automatic scheduled delivery (email).

For more information click here to view the full details in the online section.

Surveying

There's only one view that counts, and that's your customers. Ocular is here to help with survey design, the creation of online forms for easy data capture right through to data entry and report writing at the other end.

It can be a danger if the people analysing the results of surveys are also dealing with the products and customers every day. An independent pair of eyes will ensure that verbatim comments are coded correctly, and may even pick up keys trends and issues.