Metrics
Website metrics
Ocular provides full service Google Analytics set up and support.
Google Analytics provides a user-friendly, intuitive interface that offers options including date range comparisons, sales funnels with reports able to be downloaded and automatically scheduled (email).
Why Google Analytics?
For a number of years, the 'in' thing was to get a reporting system built for your website. The catch cry included phrases such as customised, purpose built and code compatibility. We shouldn't be too cynical, as there are benefits in a bespoke system. However, we believe these are for very unique circumstances only (we do offer this service!) and the majority of the time, your best option is Google Analytics.
Google has put a huge amount of time and resource into Google Analytics, and continues to do so. It just makes sense to use this free, powerful, user friendly resource. The tool offers access to insightful metrics on visitor behaviour, allows you to track the impact of marketing campaigns and much, much more.
There can be no argument that the importance of online is growing, and rapidly. As more and more direct purchases (and research for purchases) occur online it is important to ensure you understand customer behaviour, and any barriers (perceived or real).
What's more, did you know that Google Analytics can also be linked to Google AdWords to allow robust measurement of your campaigns?
So what Google Analytics services does Ocular provide?
Complete implementation and configuration
- Google Analytics account establishment, with desired access management
- Code implementation on your current website
- Goal identification and sales funnel set up
- Automated reporting set up
- integration with Adwords
Site audit and enhancement
If you've got the basics in place, and want a review of possible enhancements, Ocular can work with you on:
- Establishment of desired outputs, to fit with your wider online strategy
- Review and update of current code placement and accuracy
- Reporting review, with establishment of agreed regular and automated reports
- Interpretation of your metrics for identification of your customer pain points
Training
- Training delivery tailored to your specific needs. Options include:
- Face to face one on one or classroom style, and/or
- Over the phone support
- Specific training documentation written for your particular website
- General tips and tricks for getting the most out of Google Analytics
Reporting
- Establishment of regular automated, email reports
- On behalf reporting and overview. Get Ocular to wade through the numbers and provide an overview of key metrics, along with general trends being experienced online (in NZ and around the world)