Your website is a core marketing channel and a way of reaching and educating customers – both current and prospective. A well designed and functional website communicates a lot about the message and offering of your organisation and helps to build consumer confidence in your brand.
Ocular design and develop websites and online software that are easily managed, usable and deliver your message(s) effectively. Our designs, builds and support of websites range from small start-ups to Government organisations for New Zealand's public and corporate environment.
Usable website design
First impressions of your home page are crucial for your website. We work with you to design websites that; instantly reinforce brand, communicate key messages and engage your target audiences. We utilise responsive design so your website will display optimally on desktops, laptops, tablets and smartphones.
Upon completion of both the design and functional specification of your website we begin development. Our developers are experienced with integrating the standard tools, such as blogs, e-commerce, newsletters and creating software to meet more specific business requirements. All of our sites are developed within a Content Management System (CMS), which gives you the flexibility to update your own site quickly and effectively.
A Content Management System (CMS) separates the code from the content, allowing you to keep your website up-to-date using a simple online interface. A CMS allows you to make updates to your website's content, links and multimedia elements without any technical knowledge. Our preferred CMS is the Enterprise-level TYPO3 however we can support and develop within other common systems like SilverStripe and WordPress.
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is a critical tool for your website to be found online. SEO ensures that your web presence is optimised for web searches that relate to your business and industry. Ocular uses a robust approach that covers a range of tactics that work together to enhance your Search Engine Results Page (SERP) ranking. Ocular ensures standard SEO implementation for all websites we build; we also provide advanced SEO packages for ongoing performance and auditing of your website.
Ocular builds websites that sell products and services online. If you are interested in e-commerce and want to sell online, we provide advice and web-shop implementation. We are able to integrate a number of payment solutions including Direct Payment Solutions (DPS), Flo2Cash, Fetch and PayPal.