Seafood New Zealand
Healthy Fish is a product of Seafood New Zealand; it offers a wealth of information about New Zealand seafood including nutrition details, preparation tips, sustainability and recipes. A website, print documents, and videos were required to showcase this information to New Zealand seafood shoppers.
Ocular worked closely with Seafood New Zealand to design, develop and manage the Healthy Fish web presence. Designed to be simple and easy for the consumer to use, icons were created to help break down and group the information throughout the site.
Videos of seafood industry members telling their stories were created to feature on the Healthy Fish site and on the Seafood New Zealand Consumer and Industry sites, both of which were designed and built by Ocular.
Consumer site www.seafood.co.nz | Industry site www.seafoodnewzealand.org.nz