Songs from the Inside
Songs from the Inside is a critically acclaimed Television show that airs on Māori TV. They required an online presence to tell the story of the show which follows leading musicians as they enter New Zealand prisons, and teach 12 prisoners how to write, sing and record their own songs.
Ocular designed and built the Songs From The Inside website from scratch, we worked closely with the client to ensure we told their story in the right visual tone and language. In contrast to the stark photography, we designed the site to be clean and light to convey the success and achievement of the four successful musicians who started teaching the prisoners the honesty of song writing.
Ocular created a responsive website for the show with embedded video for extra content that did not make it to air but was still valued footage.