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Central Pulse Netball

The Central Pulse are the Wellington-based netball team competing in the Trans-Tasman ANZ Championship. The Central Pulse franchise covers the Netball Central Zone region, stretching from Hawke's Bay across to Taranaki and down to Wellington.

 

 

01

After placing 5th in the 2016 ANZ Netball Championship Central Pulse engaged Ocular to develop the 2017 season campaign and launch a new website.

Ocular led several brand workshops with corporate partners and surveyed loyal Pulse members to deep dive into the brand truths and gain buy-in from these key stakeholder groups.

02

Like an emotionally charged team talk, Ocular's campaign flipped the standard narrative around Netball being a 'girls' sport, and instead magnified the strength, determination and fierce nature of the athletes.    

The quotes and language drove the creative direction of the campaign and illustrated why motivation can be a powerful driving force to prove even the staunchest of critics' wrong. Ensuring cut-through in a sports saturated market, the visual execution featured abstract images to focus on the new team instead of individuals. 

We designed and built a fully responsive, highly interactive, user focused website in the new look and feel.

 

 

03

The team, coaching staff and administrators adopted the 'we're ready' tagline into their everyday vernacular.

The office team can now easily update their own website with the latest and greatest stuff and their social media feed means there is always fresh content - so that's good right?

All of the collateral, social media and website creative is cohesive and reflects the quality of the brand on the whole.