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Seafood NZ - The Promise


Seafood New Zealand needed a refreshed consumer facing website to tell their story of an industry supporting dozens of communities throughout the country. One of world leading, cutting edge technology that is making a real difference to the way commercial fishing targets it's catch, while lessening it's environmental footprint.


Ocular developed a look and feel for use on both digital and print platforms. The design refresh included a redesign of the consumer website, e–newsletter and print collateral. The brand attributes chosen, including colour palette, font treatment and clean aesthetic, speak to the transparent and authentic tone of the campaign.


The feedback from the industry partners and sponsors has been overwhelmingly positive. Seafood New Zealand have engaged Ocular to carry the refreshed brand into the redevelopment of the industry website and magazine in 2018.