Working closely alongside the team at Te Tumu Paeroa, Ocular developed and tested a framework for the delivery of an electronic meeting of owners to be tested at multiple owners’ focus groups.
After several iterations and further testing, a meeting template was chosen which included four 2 minute customised videos delivered via a microsite for each group of land owners.
Ocular provided Te Tumu Paeroa with full video production services. Collaborating with their in-house team we developed ideas into story boards, set the creative direction and gave advice on best practice techniques. We developed scripts, filmed talking heads and used animation, graphics and voice overs to update owners about their land.